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buX: MKT426
Basic Marketing Research (BBS)

buX

Basic Marketing Research (BBS)
Enrollment is Closed

This course helps students to familiarize with different research methods employed in market research. In emphasizing on good information to make good decisions, this course helps students to acquire the skills to design different research methods and then collect, analyse and interpret the data that will provide useful insights in making decisions.
Enrollment is Closed

About This Course

This course helps students to familiarize with different research methods employed in market research. In emphasizing on good information to make good decisions, this course helps students to acquire the skills to design different research methods and then collect, analyse and interpret the data that will provide useful insights in making decisions. Moreover, this course will give students an understanding about the advantages and possible avenues of research. Similarly, they will be aware of the different limitations of research. Topics include discussion on finding the research gap, choosing research design, collecting data, designing questionnaires, selecting samples and analysing the data.


Learning Objectives

1. Understanding the detailed process of market research
2. Gaining practical learning on data analysis and interpretations to develop decision making skills.
3. Finding market research gaps - Understanding research design and data measuring instruments in identifying those gaps.
4. Analysing quantitative data through statistical package (e.g. SPSS)
5. Understanding how to use data analysis and data interpretation to provide well informed and accurate recommendations to practitioners.

Intended Learning Outcomes

At the end of the course, the students should be able to:

1. Demonstrate familiarity with and understanding of the objectives of market research process and collect data through both primary (qualitative and quantitative) and secondary data collection methods.
2. Analyse and interpret various types of data with the help of statistical analytical software SPSS
3. Identify the market research gaps and understand how to conduct research design and use data measurement tools and instruments.
4. Recognize the market research gaps and understand how to conduct research design and use data measurement tools and instruments.
5. Provide recommendations to the practitioners based on data analysis and interpretation skills.

Requirements

Prerequisite Course: : BUS302, ECO202, MKT301

Course Instructors



Tanzin Khan

Lecturer
Brac Business School
[email protected]

Tanzin Khan has completed her undergraduate degree from North South University. She did dual major in Business Policy and Strategy and Human Resource Management. After completion of her undergraduate degree she worked for her family business. In 2012 she went to University of Westminster, UK with full scholarship to complete her MBA degree. Her MBA concentration was Marketing and Entrepreneurship. She joined BRAC University in January 2015 as a full time faculty. She loves teaching and had a wonderful experience with her students so far. She believes that her practical knowledge of different challenges and issues in business helped her teach business courses better and from a practical standpoint. Currently, she is enrolled for PhD, at University of Putra (UPM), Malaysia. Her research area is Organizational Behavior.


Enrollment is Closed